Now Indie film makers have one thing less to worry about—the eternal quest for funds and retaining creative independence—as Wishberry.in comes to their rescue. Started in January 2012, Wishberry.in is India’s own and premier crowdfunding platform for creative projects. Wishberry.in has extended its platform so far to a gamut of indie film makers—from popular ones like Onir, short film makers like Parimal Aloke to activist film makers like Sridhar Rangayan and other such as Anamitra Roy and Srinivas Sunderrajan—everyone is now using Wishberry.in’s crowdfunding platform for their upcoming movie projects. Its forte is its technology, which facilitates film makers to create cool and funky online profiles of their film projects and solicit funds from their network of contacts. The company also provides a host of payment gateways for online and offline cash collection and collects contributions from international contributors as well.
Crowdfunding also seems to be the answer for bridging the gap between the Bollywood obsessed fans of India and their favourite movies and movie directors. Crowdfunding, literally just means fundraising from the ‘crowd’. The ‘crowd’ represents the fans and supporters of a creative project, who donate smaller amounts in the making of the project. These micro-philanthropists don’t go unrewarded, they are in fact given great rewards such as producer credits in the film, a day with the star cast, invite to premieres etc. to recognize and thank their contributions. Crowdfunding, thus, builds demand for the upcoming project in the market, engages fans in a real way and also allows for testing early concepts.
“Crowd funding is not just for funding, it tests concepts and relationships and facilitates viral marketing across networks and beyond. It is also getting your groups of fans and supporters together under one platform and really seeing their commitment towards helping your film project through their contributions.” says Anshulika Dubey, VP, Wishberry.in.
If you want to be up to date about crowdfunding in India, you can also visit Wishberry.in’s blog “thecrowdfundingfunda.wordpress.com”. Through this blog, Wishberry.in wants to keep people informed about how crowdfunding is developing in India and build a culture of funding creativity in India in the times to come. With so much little knowledge about how this space actually works in India, you might want to visit the blog and keep yourself abreast with the developments in this space.
Checkout some cool crowdfunding campaigns of indie film makers on Wishberry.in: